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BREAKING NEWS!!!
You can't think out of the box because...
THERE IS NO BOX.
There is a BALL and it's BOUNCING so fast you can barely keep your eyes on it. The only way to latch onto the momentum is to figure out where the ball is going next so YOU CAN GET THERE FIRST.
ALL MEDIA IS NEW MEDIA!
All of the media silos are INTER-DEPENDENT.
Film, television, online, mobile, second screen, games, transmedia, advertising, journalism, crowdsourcing, technology, infographics, package design, branded entertainment, music, books, portals blogs and apps - all work together to create
AN ORGANIC ENTITY THAT
EVOLVES AND TRANSFORMS
into shapes and combinations that haven't even been imagined yet.
I track all of these media silos and build
PREDICTIVE MODELS
based on CROSS-SILO INDICATORS.
These models help you MAKE SENSE of this jumble of media so you can tell your customers THE STORY OF YOUR COMPANY in ways that help them embrace your corporate mission and choose you over every other company in your category.
THERE IS NO BOX.
There is a BALL and it's BOUNCING so fast you can barely keep your eyes on it. The only way to latch onto the momentum is to figure out where the ball is going next so YOU CAN GET THERE FIRST.
ALL MEDIA IS NEW MEDIA!
All of the media silos are INTER-DEPENDENT.
Film, television, online, mobile, second screen, games, transmedia, advertising, journalism, crowdsourcing, technology, infographics, package design, branded entertainment, music, books, portals blogs and apps - all work together to create
AN ORGANIC ENTITY THAT
EVOLVES AND TRANSFORMS
into shapes and combinations that haven't even been imagined yet.
I track all of these media silos and build
PREDICTIVE MODELS
based on CROSS-SILO INDICATORS.
These models help you MAKE SENSE of this jumble of media so you can tell your customers THE STORY OF YOUR COMPANY in ways that help them embrace your corporate mission and choose you over every other company in your category.